杭州加码科技，但不再追逐病毒式热度
Hangzhou is doubling down on tech – minus the viral hype
杭州正加码布局“新八骏”深科技企业，领域涵盖智能眼镜、推理 GPU、存内计算芯片和太空计算。与面向消费者的“六小龙”不同，新八骏多数服务企业和机构，较难引发公众关注，也引发外界对杭州科技营销策略是否失灵的质疑。
A year ago, a Unitree robot kickboxing could light up social media. When DeepSeek released its latest open-source artificial intelligence (AI) model, developers around the world rushed to test it.
This year, however, Hangzhou’s latest technology bets have barely made a ripple. The city’s “New Eight Steeds” – eight deep-tech companies in fields ranging from smart glasses and inference graphic processing units (GPUs) to compute-in-memory chips and space computing – are a very different proposition from the “Six Little Dragons” that have made Hangzhou a focus of the global tech conversation.
Most of them operate further up the industrial chain, serving companies and institutions rather than consumers. That helps explain why the new cohort has struggled to capture the public’s attention. It also raises an uncomfortable question: has Hangzhou’s technology marketing playbook stopped working?
The scepticism is understandable. Some mock Hangzhou’s eagerness to turn tech companies into a branding exercise. The “Six Little Dragons” have yet to produce many businesses with proven profitability, yet the city has already moved on to another coterie.
来源：南华早报 · scmp.com