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Ars Technica · AI· Ryan Whitwam·· 16 小时前同新闻AI 评分55

Google 更新隐私政策,Gmail 内容可能用于广告个性化

Updated Google privacy policy says your Gmail might be used for advertising

AI 导读

Google 更新隐私政策,删除了不根据 Drive、Gmail 或 Photos 内容展示个性化广告的明确限制。新措辞为相关数据经其他 Google 服务共享后用于广告个性化留下空间;Google 于 2026 年初推出的 Personal Intelligence 可让用户将多个应用的数据交给 Google AI 产品。

同一新闻,精选展示《Google 更新隐私政策,允许基于 Gmail 和 Google Photos 数据投放个性化广告》

正文 · 原文

Using Google's products and services has always been fundamentally precarious—doing so gives the world's largest advertising company a lot of juicy personal data. Google has long said it won't use the sensitive data from products like Gmail, Drive, and Photos for ad personalization, but a change to the company's privacy policy appears to dismantle that firewall.

On October 16, Google issued an update to its privacy policy, spotted by Android Authority. The ad personalization section used to include a clear limit on data from certain apps. "We don’t show you personalized ads based on your content from Drive, Gmail, or Photos," the document said. Now, Google has updated it with the following language.

Updated language on when your sensitive data might inform ads. Credit: Google

This equivocation opens the door to using data from apps like Gmail and Photos in ads when it's shared with other Google services, and it just so happens Google has a mechanism for doing that, with Personal Intelligence. The company released Personal Intelligence in early 2026, allowing users to hand data from multiple apps to Google AI products. The idea is that the added context from your existing data will lead to better AI answers, but it's also proving to be a privacy minefield.

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